ICD Property lead sponsor in the 2019 Light Up Melbourne Festival

The ICD Team,

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7th March 2019

On April 6, 7, 8, and 9 in 2019, Birramung Marr is set to become home to the 2019 Light Up Melbourne Festival.

A free event to attend, the festival will host various displays of custom-built lanterns, an array of Asian food and retail stalls, and family fun activities throughout the four days. Due to the timing of the event during school holidays it’s expected the festival will draw in flocks of families to the North Bank of the Yarra River.

As the name suggests, the festival will quite literally light up Melbourne as the centre piece lantern – The Eternal Dragon which symbolises good fortune, strength, and nobility – stands besides a fleet of illuminated majestic cranes.

Also on offer at Light Up Melbourne will be stage entertainment, cultural performances, and lion dancing. As well as a ‘Little Sichuan’ section where the very best of Sichuanese cuisine will be on display.

The event is being organised by the Association of Australia Sichuanese Incorporated, a group of migrants from the Sichuan Province in China who focus on promoting strong family and community values such as togetherness and multiculturalism.

ICD Chairman Michael Mai said as naming rights sponsor ICD is excited to be involved in the festival’s first year.

“It is very important to us as a company to contribute and give back to the community. We are strong advocates for multiculturalism and events such as these help to bring the community together to experience Sichuanese delights and to appreciate art and culture. The lanterns themselves are world class pieces of art and our sponsorship allows the people of Melbourne and visitors to our great city to enjoy them. We expect this free event will grow in the years to come to become a highlight on Melbourne’s calendar of world class events.”

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